We believe that mandating that managers increase coaching sessions involving their HCP is the single, most effective way for a manager to observe and validate the impact of any newly trained omnichannel capabilities, and this article explains why.

We explain how aCoach can support executives to understand what their coaches need to teach, as well as track and measure the impact of their training initiatives, allowing them to optimize investment.

Atomus CEO Simon Mormen shares a platform with senior Novartis leaders to discuss the crucial role managers play and explain how aCoach has helped them to overcome the marketing challenges, access First Line Manager training resources, and increase their turnover.

This useful guide gives a roadmap on how aCoach can enhance your field coaching effectiveness. Here we explain the importance of accepting the world market and turning this to your advantage to create an effective global field coaching system.

This video features Kevin Kutler, Executive Director of Sales Training & Development at Novartis Pharma, USA, in conversation with Atomus CEO Simon Mormen discussing how Novartis is using aCoach to innovate their coaching platforms.

Learn more about how aCoach can optimize this process, with specific attention given to coaching, development, education, mentoring and much more.

This white paper explains how aCoach can help to standardize your sales coaching platforms, ensuring that workloads are spread more evenly and that you’re maximizing the potential of each member of your sales team.

Understanding the importance of a best-in-class field force is at the heart of the aCoach project, and this article explains how our platform helps to achieve that.

This resource explains how aCoach starts by supporting you to define what an innovative mindset looks like through to ensuring your sales managers and reps understand its importance and that the right tools are provided to them.

The paper covers some critical aspects for consideration when selecting a coaching system, discussing how aCoach can support you to track and analyze progress while linking seamlessly with your existing HR, LMS, and CRM culture.

CEO Simon Mormen, as well as from Novartis’ senior leadership team, takes us through the ways in which aCoach can be deployed to better harness the power of KPI metrics in your coaching by tracking and producing progress reports.

This short video explains how sales teams are facing unprecedented challenges like new techniques and technologies, adding to their existing burden of mastering their basic sales skills.

We explore the challenge for business leaders to define and deploy new capabilities for their field teams, changing their behaviors and leading to an uplift in HCP engagement, as well as increased prescribing.

In this video, Director of Global Sales Force Effectiveness at Novartis, Richard Wade, shares his take on why Novartis reviewed their global sales mode. He details the challenges that Novartis faced as a prominent global pharmaceutical business and how aCoach supported them to optimize their coaching successfully practices, effectively delivering the agreed changes to their field teams.

In this helpful video, panelists from Bristol Myers Squibb, Novartis, Pfizer, and Sanofi discuss the challenges faced over the past 12 months. They explain how this may change the future of first-line manager coaching and how keeping your sales coaching platform up to-date and optimized is essential.

This brochure shows the ways in which aCoach can benefit and optimize your staff coaching system and takes you through the key implementation steps for you to make the most of aCoach in your business.

With a threefold increase in efficacy and a significant increase in learning retention from the fully bespoke aCoach platform, learn more about the combination of best practices and the latest technology that can see your business’ sales coaching platform reach new heights.

We discuss examples to show the inefficiency caused by a lack of support, innovation, and inspiration and go into detail on how aCoach can maximize your sales coaching output.

In this webinar, you can learn more from Simon Mormen, the CEO of Atomus, about the essentials of rapid omnichannel selling, as well as how achieving the necessary skills can benefit your business.

This white paper breaks down this importance into ten clear ways that innovation in both technology and neuroscience has supported Atomus to develop aCoach into a cutting-edge coaching platform.