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Resource Category: May 2023

Live HCP Interactions: Maximize Coaching Impact

We believe that mandating that managers increase coaching sessions involving their HCP is the single, most effective way for a manager to observe and validate the impact of any newly trained omnichannel capabilities, and this article explains why.

9 Metrics For Measuring Sales Force Effectiveness

We explain how aCoach can support executives to understand what their coaches need to teach, as well as track and measure the impact of their training initiatives, allowing them to optimize investment.

Video | Novartis LTEN Webinar: It’s Time to Upskill Your First-Line Managers

Atomus CEO Simon Mormen shares a platform with senior Novartis leaders to discuss the crucial role managers play and explain how aCoach has helped them to overcome the marketing challenges, access First Line Manager training resources, and increase their turnover.

10 Step Guide to Improving Global Field Coaching Effectiveness

This useful guide gives a roadmap on how aCoach can enhance your field coaching effectiveness. Here we explain the importance of accepting the world market and turning this to your advantage to create an effective global field coaching system.

Video | Coaching Conversations: Kevin Kutler, Novartis Pharma USA

This video features Kevin Kutler, Executive Director of Sales Training & Development at Novartis Pharma, USA, in conversation with Atomus CEO Simon Mormen discussing how Novartis is using aCoach to innovate their coaching platforms.