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Resource Category: April 2023

What it Takes to Turn Managers into Coaches

Learn more about how aCoach can optimize this process, with specific attention given to coaching, development, education, mentoring and much more.

Guide To Improving Your Field Force Coaching Process

This white paper explains how aCoach can help to standardize your sales coaching platforms, ensuring that workloads are spread more evenly and that you’re maximizing the potential of each member of your sales team.

Practical Ways To Significantly Impact Financial Performance

Understanding the importance of a best-in-class field force is at the heart of the aCoach project, and this article explains how our platform helps to achieve that.

5 Ways to Improve Sales Coaching Results

This resource explains how aCoach starts by supporting you to define what an innovative mindset looks like through to ensuring your sales managers and reps understand its importance and that the right tools are provided to them.

7 Critical Elements for Selecting a Field Force Coaching Platform

The paper covers some critical aspects for consideration when selecting a coaching system, discussing how aCoach can support you to track and analyze progress while linking seamlessly with your existing HR, LMS, and CRM culture.

Video | Novartis: Unleashing the Power of Coaching Metrics

CEO Simon Mormen, as well as from Novartis’ senior leadership team, takes us through the ways in which aCoach can be deployed to better harness the power of KPI metrics in your coaching by tracking and producing progress reports.

Video | aCoach Learning Hub

This short video explains how sales teams are facing unprecedented challenges like new techniques and technologies, adding to their existing burden of mastering their basic sales skills.

5 Symptoms That Suggest Your New Capabilities Aren’t Working

We explore the challenge for business leaders to define and deploy new capabilities for their field teams, changing their behaviors and leading to an uplift in HCP engagement, as well as increased prescribing.

Video | Novartis: Changing Your Sales Model – Lessons Learned

In this video, Director of Global Sales Force Effectiveness at Novartis, Richard Wade, shares his take on why Novartis reviewed their global sales mode. He details the challenges that Novartis faced as a prominent global pharmaceutical business and how aCoach supported them to optimize their coaching successfully practices, effectively delivering the agreed changes to their field teams.